Set in the heart of Birmingham’s Knowledge Quarter, Eastside Rooms and Aloft Birmingham Eastside come together to offer a seamless, design-led destination for meetings, events and stays, all under one roof.

Eastside Rooms is Birmingham’s newest purpose-built conference and events venue, designed for organisers who want confidence without compromise. The venue’s largest space, the Affinity Suite, can host up to 1,200 delegates, making it ideal for large-scale conferences, exhibitions and high-profile events. This is complemented by two flexible medium-sized spaces – Belmont and Ashstead – alongside a further 14 smaller meeting rooms, catering for everything from one-to-one meetings to sessions for up to 60 delegates. Setting the venue apart globally, Eastside Rooms is also the first venue in the world to be Neurodiverse Accredited, underlining a genuine commitment to inclusive, people-first event design.

Directly connected is the 4-star Aloft Birmingham Eastside, a bold, tech-forward hotel designed with modern travellers and delegates in mind. The hotel offers 195 bedrooms, including two suites and 10 accessible rooms, alongside an onsite restaurant, bar and gym. With its loft-style rooms, vibrant social spaces and relaxed, design-led atmosphere, Aloft provides a stay that feels effortless, connected and refreshingly different.

Together, Eastside Rooms and Aloft Birmingham Eastside deliver a fully integrated venue experience, where events flow seamlessly into overnight stays, conversations continue long after the sessions end, and everything you need is in one confident, contemporary destination.